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Start leading in the AI era today
The roadmap for CMOs ready to lead in the AI era.
AI now shapes how customers discover, decide, and engage. Traditional marketing structures were never built for this pace. CMOs need more than new tools, they need to redesign the way marketing operates.
The Modern CMO: Executive Preview
Get early access to the executive preview
Read the chapter that explains why traditional marketing can’t keep up and what that means for leaders now
Most marketing organizations aren’t underperforming because of execution, they’re constrained by outdated systems.
In this executive preview of The Modern CMO, Robert Painter breaks down why legacy marketing models are struggling to keep up and why many organizations are scaling activity without improving performance.
If your team is working harder but not moving faster, this chapter will explain why.
Marketing Engineering
Marketing Engineers are the shift CMOs have been waiting for. By unifying data, AI, workflows, and decisioning into a single operating system, they turn marketing from a collection of activities into a scalable engine of growth designed for modern customers.
At the center of the book is Marketing Engineering (ME), the emerging discipline that makes this shift possible. Painter shows how CMOs can shift from managing activities to architecting marketing’s core engine of growth, with teams, systems, and rhythms built to move at the speed of the modern customer.
WHAT PEOPLE ARE SAYING
A true wake-up call for marketing leaders
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The Modern CMO gives you a clear way forward
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A true wake-up call for marketing leaders.
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This book puts structure around problems everyone feels but few can articulate.
A true wake-up call for marketing leaders • The Modern CMO gives you a clear way forward • A true wake-up call for marketing leaders. • This book puts structure around problems everyone feels but few can articulate.
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Robert Painter.
Robert Painter is the Founder and CEO of Martechture, a prominent consulting and marketing engineering firm that helps CMOs design operating models built for the AI era. A former CMO of IBM Global Business Services and Senior Vice President of Corporate Marketing at Cognizant, he has led global organizations through brand strategy, operational transformation, and multi-billion dollar enterprise growth.
Painter has spent his career at the intersection of marketing, technology, and enterprise services, guiding teams through successive waves of transformation across the discipline. His work with Fortune 500 companies and high-growth innovators informs the core of this book.
Through Martechture, he and his team of Marketing Engineers help organizations build and operate the AI Marketing Operating System (AIM OS). He brings a practitioner’s perspective and a clear conviction that competitive advantage in the AI era is defined by how well marketing is engineered to perform.